Black Sabbath’s Tony Iommi Launches Auction of Personal Items to Help Birmingham Heartlands Hospital Charity

Tony Iommi (Photo:
Tony Iommi (Photo:

The coronavirus pandemic has affected us all, throwing a massive wrench of unpredictability into scheduled plans, including charitable events — but this past weekend, Black Sabbath guitar god Tony Iommi found a great way to keep a previously planned charity auction alive.

Originally planning to auction some of his personal items/music memorabilia to help hospitals in his hometown of Birmingham England, that auction was put on hold due to the pandemic. Instead, Iommi announced, he will still hold an auction for his personal items, with all proceeds benefiting the Heartlands Hospital Charity:

UPDATE: The auction is now LIVE:

Click here to visit the auction and view the items available.

Per the charity’s website:

Heartlands Hospital Charity is part of a group of four hospital charities, supporting patients, families and staff by providing those added extras which can not be provided by the NHS.

By working together under a single charity umbrella, the four hospital charities are able to offer donors and fundraisers a wider choice of fundraising activities and areas to support than if they all worked on their own.

Donors and fundraisers can specify a ward or department they wish to support, or can support Heartlands Hospital Charity as whole.

All the events and fundraising activities on this site are available for supporters of all four hospitals, and you can choose which hospital you wish to support.

Please take a look around our website at the appeals and fundraising events we are currently organising, and if you have any questions or suggestions, please do not hesitate to contact us on 0121 424 0606 or

By Rock Cellar Magazine Staff

Staff writer from Rock Cellar Magazine