Rick Astley’s “Never Gonna Give You Up” Hit a Billion YouTube Views: ‘The World is a Wonderful and Beautiful Place’


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Rock Cellar Magazine
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It was just a song released on July 27, 1987, but decades later it remains unstoppable: “Never Gonna Give You Up” from English singer/songwriter Rick Astley. After its release, the track quickly climbed the charts, becoming a worldwide No. 1 hit, hitting the top spot in 25 different countries, giving Astley his bona fide breakthrough career moment.

And then, the song became a key cultural moment decades later, thanks to the internet.

Astley and his gloriously 1980s-styled video became an online sensation nearly 20 years later, when the concept of the “Rickroll” was born. Suddenly, you’d find the song everywhere, when you least expected it, as a cyberprank of the (thankfully) clean and wholesome variety.

Well, all that Rickrolling paid off, as earlier this week the music video hit a BILLION views on YouTube.

Yes, one billion, a lofty YouTube total that counts among its ranks undeniable classics like Queen’s “Bohemian Rhapsody” and “Smells Like Teen Spirit” from Nirvana, as well as “In the End” from Linkin Park.

Astley took the opportunity this week to put out a limited 7″ vinyl to commemorate the occasion, and it’s since sold out:

He also issued a video statement thanking fans — and, obviously, casual internet users who’ve watched the video over and over again — for the milestone:

There’s no denying “Never Gonna Give You Up” its place as one of the most successful (and impossible to get out of your head) songs of all time, and we have to thank the internet for helping it re-enter the public consciousness.

Congratulations to you, Rick Astley. And congrats in advance on your NEXT billion views.


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