This year marks the 110th anniversary of the legendary trade show NAMM (National Association of Music Merchants) — the meeting place for musical instrument retailers to view and purchase the latest innovations from more than 1,400 manufacturers.
Brian Wilson, John Mayer, Kenny Wayne Shepherd, Michelle Phillips, and Gov. Mike Huckabee kicked off the 2012 event in Anaheim, California.
Rock Cellar Magazine sent correspondent Greg Feo to have a look. Here’s some photos from the festivities…
Grateful Dead’s Bob Weir shows us how he makes “THE CHORD.” Yes, the one from A Hard Day’s Night.
Brian Wilson and Jeff Foskett performed California Girls and God Only Knows.
Brian Wilson introducing God Only Knows.
Brian Wilson receives NAMM’s most prestigious “Music for Life” award for his musical achievements and support of music education. Presented to him by NAMM president/CEO Joe Lamond. His advice to aspiring songwriters: “If you want to write a song, write the whole song. Don’t crap out half way.”
Seymour Duncan: A guitarist and guitar repairman, but best known as the man behind Seymour Duncan Company, the manufacturer of guitar pickups, bass pickups, and effects pedals.
While he worked on his playing skills, Duncan’s knowledge of how guitars work developed at an equally prodigious pace.
Martin Guitars Booth-Wall.
Former Arkansas Governor Mike Huckabee and Def Leppard’s Phil Collen enjoy the moment after playing a blues number together.
Kenny Wayne Shepherd jamming with former Arkansas governor Mike Huckabee.
Michelle Phillips from the Mamas and the Papas accepts a guitar which honored that seminal ’60s group. Pictured with her is Jeffrey Phillips, son of John Phillips. Owen Elliot-Kugell daughter of Mama Cass (not pictured) also was on hand.
Dean Guitars knows what players want.
Producer Jack Douglas takes some time out from producing Aerosmith’s latest album to hang out at the NAMM show in Anaheim. Douglas legendary work includes John Lennon’s Double Fantasy album.
Part equipment and accessories exhibition, part new-product unveiling, part deal-making frenzy between manufacturers and retailers, and possibly the most cacophonous musical assemblage on the planet.
While the bulk of NAMM events are private – accessible only to registered, badge-carrying members of the trade – some evening performances by product-plugging musicians are open to the public.
Here’s a little promotional video:
RELATED LINK – Part 2 – Musician-Celebrities Abound at 2012 NAMM Show – More Photos