Nestled in the greenery of Golden Gate Park in San Francisco, the Outside Lands Music & Arts Festival always has a different feel to it from other major U.S. music festivals.
For one, the ubiquitous fog and cold temperatures in San Francisco give the fest a unique vibe from the get-go, and this weekend it will make history as the first major U.S. festival to offer on-site cannabis sales and consumption.
This isn’t entirely surprising given its location in progressive San Francisco, but it is rather interesting. In recent years, Outside Lands — which this year features an eclectic lineup featuring, among other acts, Twenty One Pilots, Paul Simon, Blink-182, Childish Gambino, Counting Crows, and more — has expanded its boundaries to include wine, beer and chocolate/food areas.
— Outside Lands (@sfoutsidelands) August 8, 2019
The latest addition is Grass Lands, offering products from 24 highly-regarded brands and products:
For 21+ festival attendees only, Grass Lands returns with the Town Square by Eaze, designed to bring California’s best cannabis marketplace to life and highlight new innovations in the cannabis industry. The Greenhouse will be presented by Cresco where festival attendees can learn about the multifaceted nature of how cannabis helps you “rise,” “refresh,” and “rest.” BLOOM FARMS will be presenting The Farmhouse where people can experience True California Cannabis with terpene tastings. The Confectionery by KIVA has everything you need to elevate your festival experience and learn about your favorite edibles. Or patrons can take a magical, mind-bending journey through an immersive augmented reality experience at “High-tened Reality” by ABSOLUTEXTRACTS.
Grass Lands reflects the Outside Lands ethos of always being at the forefront of creating a dynamic festival experience for attendees. To enter Grass Lands, festival attendees will have to show government-issued photo I.D. demonstrating they are at least 21-years-old. As with Taste of the Bay Area and Wine Lands, many of Grass Lands brands are local to the Bay Area, including 4 San Francisco retail partners. In support of the Office of Cannabis developing Equity Program, Reese Benton who has a temporary permit to operate a non-storefront cannabis business and has a pending cannabis storefront retail application through the Equity Program, is participating in Grass Lands, along with Equity Sessions, and SF Equity Group.