Allow Blur Guitarist Graham Coxon to Showcase the Benefits of Using the Softube Console 1 Fader (at the NAMM Show 2020)


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Rock Cellar Magazine
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Hailing from Linköping, Sweden, Softube bills itself as an ensemble of “rock & roll scientists” with aims at revolutionizing the music-making process, and at the NAMM Show this past weekend, folks got a firsthand look at what one of the company’s signature products can do.

The Console 1 was on display at the Softube booth, and who better to demonstrate its functionality than Graham Coxon, renowned guitarist for English rock pioneers Blur and the visionary behind the music for the Netflix series The End of the F****** World? Coxon appeared at the booth throughout the weekend, talking about his method and illustrating the benefits of the Console 1, a studio device he admitted he purchased, rather than received for free as a high-profile brand ambassador, due to how much he enjoyed it.

As Coxon played with his guitar, a Softube rep tweaked the sounds on the device on a table, and everything changed accordingly on a big TV screen behind them. It was a great way to show off what the “mixing ecosystem” can do, and it made for a strong visual at the company’s NAMM Show booth.

More details, via Softube’s site:

The Console 1 mixing ecosystem is so much more than a simple DAW/plug-in controller. It’s an efficient, elegant, and amazing-sounding modern mixing solution, combining hardware and software to give you the best of both worlds: the versatility, affordability, and usability of in-the-box mixing, alongside the workflow, feel, and focus dedicated hardware can bring.

Console 1 Fader can be used alone, or in combination with the original Console 1 channel strip controller for a tight ‘complete desk’ experience. You can even use multiple Console 1 Fader units to build the ideal workflow for your specific studio.


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