Every few days, it seems we’ve reached a wild new chapter in the ongoing saga of Nathan Apodaca, the man who uploaded a video of himself skateboarding and singing along with the Fleetwood Mac classic “Dreams” just a few weeks ago:
The latest development, which speaks to the power of a simple social media post catching the attention of the public eye in 2020, is a big one: Rumours, the 1977 Fleetwood Mac album that features the iconic “Dreams,” is back in the Billboard 200 Top 10 list, landing at No. 7 in Billboard’s latest chart update.
(Click here to pick up Rumours from our Rock Cellar Store).
Of course, what constitutes the popularity of an album these days is drastically different from what it was years ago due to the prevalence of digital streaming platforms as most music fans’ main method of consuming music — and, as such, Billboard broke down just how it calculated Rumours‘ resurgence:
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
Rumours earned 33,000 equivalent album units in the U.S. in the week ending Oct. 15 – up 15%, according to Nielsen Music/MRC Data. Of that sum, 23,000 comprise SEA units (up 15%, equating to 30.6 million on-demand streams of the album’s songs, including “Dreams”), a little under 7,000 are in album sales (up 15%) and 4,000 are in TEA units (up 13%).
“Dreams” recently re-entered the Billboard Hot 100 singles chart for the first time in decades as a result of the video’s popularity, millions of people rediscovering (or discovering for the first time!) the iconic rock band’s anthem.
The inescapable video has sparked countless imitations across the internet, made Apodaca (the man behind the video) a new viral star (gifted a truck by Ocean Spray as a cap-tip for his drinking cranberry juice in the video), and even reached Mick Fleetwood himself:
As well as Stevie Nicks, who laced up her skates in her own spin on the sensation last week:
All because of a social media post. Amazing, isn’t it?
Listen to Rumours below — it’s as good a time as any, after all.