Rumours earned 33,000 equivalent album units in the U.S. in the week ending Oct. 15 – up 15%, according to Nielsen Music/MRC Data. Of that sum, 23,000 comprise SEA units (up 15%, equating to 30.6 million on-demand streams of the album’s songs, including “Dreams”), a little under 7,000 are in album sales (up 15%) and 4,000 are in TEA units (up 13%).
“Dreams” recently re-entered the Billboard Hot 100 singles chart for the first time in decades as a result of the video’s popularity, millions of people rediscovering (or discovering for the first time!) the iconic rock band’s anthem.
The inescapable video has sparked countless imitations across the internet, made Apodaca (the man behind the video) a new viral star (gifted a truck by Ocean Spray as a cap-tip for his drinking cranberry juice in the video), and even reached Mick Fleetwood himself:
As well as Stevie Nicks, who laced up her skates in her own spin on the sensation last week:
Afternoon vibe. Lace 'em up! #Dreams #FleetwoodMac #CranberryDreams @420dogface208 https://t.co/eg5f54bu0b pic.twitter.com/Mj1clEpnas
— Stevie Nicks (@StevieNicks) October 13, 2020
All because of a social media post. Amazing, isn’t it?
Listen to Rumours below — it’s as good a time as any, after all.
I loved the album and bought it when it first came out. Went to their concerts many times. Could not be happier a great song from my high school days has entered the charts in the strangest year, 2020. So very happy for Nathan. Be your best and be sure and Vote like the country’s future depends on it because it does.