Every Sept. 21, at least over the last handful of years, comedy writer/entertainer Demi Adejuyigbe (The Good Place) shares a video. This video has everything to do with Adejuyigbe’s appealing sense of what internet users want to see and experience during these times of tumult: Joy, nostalgia and life-affirming happiness. Crucially, it also has to do with “September,” the classic song from Earth, Wind & Fire that specifically mentions this precise date.
Adejuyigbe’s latest video dropped today — you know what date it is — and features group choreography and a ton of heart. As usual, he appears at the conclusion of the dance sequence to discuss the charitable aims of his yearly videos. He also mentions that this is the final entry in the series, which, if that holds true, would be a proper sendoff given that the year is 2021 (like the date in the song).
This new version follows last year’s inventive tribute video, which came out during the pandemic:
As for the actual Earth, Wind & Fire themselves, the band started the celebration last year with a new, updated version of the song, shared a few days before the 21st of September.
Of all the musical contributions from Earth, Wind & Fire that helped the soul/R&B group earn a reputation that landed the group in the Rock and Roll Hall of Fame, “September” is probably the most ubiquitous, a “calling card,” if you will, of the group’s musical focus.
Said Philip Bailey of Earth, Wind & Fire of the lasting legacy of “September” in a statement:
“When I first heard the mastered final mix of ‘September,’ at our private listening party back in the day, I would never have guessed that such a simple catchy song as it is, and was, would become an all-time global favorite for generations.”
Catch Earth, wind & Fire on the road with Santana in Summer 2022 — a rescheduled version of their Miraculous Supernatural tour, which was pushed back duet to he pandemic.