Deep Purple Shares New Video for “7 and 7 Is,” Their Cover of the Arthur Lee & Love Original


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Dynamic English hard rock band Deep Purple recently debuted a new track, “7 and 7 Is,” as a preview of a new album, Turning To Crime, which will be released on Nov. 26.

A cover of a tune originally recorded by Arthur Lee & Love, the song now has a music video, as shared by the group on Wednesday. Per a news release, the clip offers a “behind the scenes look at the making of Turning To Crime: an album that was recorded remotely and – for the first time in their career – without Deep Purple being able to play and record in the same room.”

Click here to pre-order Turning To Crime on CD from our Rock Cellar Store
Click here to pre-order Turning To Crime on LP from our Rock Cellar Store

Turning To Crime will be the 22nd studio album from Deep Purple to date, and the follow-up to Whoosh!, which was released in August 0f 2020. It’s also the first Deep Purple album of songs written by other artists, as well, and boasts an intriguing track listing:

1) 7 And 7 Is
2) Rockin’ Pneumonia And The Boogie Woogie Flu
3) Oh Well
4) Jenny Take A Ride!
5) Watching The River Flow
6) Let The Good Times Roll
7) Dixie Chicken
8) Shapes Of Things
9) The Battle Of New Orleans
10) Lucifer
11) White Room
12) Caught In The Act [Medley: Going Down /Green Onions / Hot ‘Lanta /Dazed and Confused / Gimme Some Lovin’ ]

Deep Purple is:

Ian Gillan
Roger Glover
Ian Paice
Don Airey
Steve Morse

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