This past Saturday, April 25, Rock Cellar Productions in association with the Get Together Foundation and City Council member John Lee, presented ALL TOGETHER NOW! – an online concert event for the city of Los Angeles’ Coronavirus Relief Fund during the COVID-19 pandemic.
The all-star telethon was streamed live via the Rock Cellar Facebook page, ABC7.com, AllTogetherNowLA.org and AlertTheGlobe.com, and ran for more than nine hours. By the time it was all said and done, more than $110,000 was raised throughout the live stream, and donations are still coming in. If you would like to contribute, text the word TOGETHER to 24365 or visit L.A. City Coronavirus Relief Fund at this designated link: (https://mayorsfundla.cheerfulgiving.com/p/lee-telethon).
100 percent of the proceeds will go to help our hospital and healthcare workers, who are working tirelessly to keep us safe.
The telethon was a wonderful presentation featuring artists, musicians, actors, comedians, athletes and even a magician. Some acts contributed “shout-outs” from their kitchens or living rooms, others submitted performance clips (either archival or recorded for the event specifically), and it was all interspersed with six live M.C. segments from Rob Morrow, Dan Navarro, Bill A. Jones, Don Cromwell, Mindi Abair and Steve Postell.
The live stream was viewable on our Facebook page and was shared by many throughout the afternoon and evening.
ABC7’s stream of the event can be seen below (note that it is not the complete telethon; click the links below for the full show):
Some of the most notable names included: The Beach Boys led by Mike Love, Jeff Bridges, Carole King, Joe Bonamassa, Paul Rodgers, Smokey Robinson, Melissa Manchester, Tim Allen, Maz Jobrani, Tom Morello, Lisa Loeb, Steve Lukather and many more.
Click here to view the full schedule of artists and entertainers that participated in the live stream.
Many of the artists, entertainers, viewers and donors (among many others) expressed their appreciation for taking part in this event:
“Just a quick note to commend you and compliment you on all your hard work putting yesterday’s event together! Carol and I watched many hours of it and we were amazed at how well it came off. Many of my neighbors watched and all of them donated, too. The performance by The Tribe was really great! You guys really nailed that song…” – Carl Verheyen (artist/contributor)
“Wow!!! You knocked it outta the ballpark-congrats!” – Cindy Alexander (artist/contributor)
“So excited about the event. Wow, you really outdid yourself.” – Lisa Loeb (artist/contributor)
“Magnificent what you pulled off.” – Neville Johnson, Esq. (Entertainment attorney)
“Excellent Experience. Congratulations on a job well done! -Singer Jamie Savko
“#AllTogetherNowLA online concert/benefit supporting the City of Los Angeles—I’m so glad to be a part of it!” – Mary Wilson of The Supremes (artist/contributor)
“Great work putting the concert together. So proud of you.” – MB Gordy (drummer, percussionist, Tribe member)
“Awesome job!” – Eden & Peter Beckett (the Voice of Player)
“I am overcome with emotion in knowing how selflessly all of you and so many others have put their time, energy and love toward this project. I am humbled and honored.” – Bill A. Jones, show host (singer, actor, contributor)
“What an incredible day of music and love and good vibes. I hope we raised a ton of money together today. Thank you Kevin and Lauri for making this all happen” – Mindi Abair, show host (musician/contributor)
“Thanks again for all you do and for inviting me to take part. It was Uber gala!” – Walter Egan (artist, contributor)
“So much talent and love. Loved being on that roster of MCs. – Rob Morrow, show host (musician, actor, contributor)
“Thanks for all for all your hard work, and for a great experience.” – Dan Navarro, show host (musician, contributor)
“Congratulations on a killer, heartfelt and amazing telethon! So proud to be a small part of the team!!” – Lisa Roy (Rock + Roy Entertainment)