Watch a Masked Jon Bon Jovi Wander an Empty, COVID-19 Affected NYC in Bon Jovi’s New ‘Do What You Can’ Video


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Rock Cellar Magazine
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These are trying times, to say the least, the entire country still very much wrapped up in the COVID-19 pandemic and the restrictions it’s placed on everything — but there’s hope at the end of the tunnel, and that’s at the heart of “Do What You Can,” a new song shared by Bon Jovi.

Featuring one of those arena-ready hooks that Jon Bon Jovi and his band have made their calling card for decades, the song is a preview of 2020, the new Bon Jovi album that will be released on Oct. 2.

(Click here to pre-order a copy of Bon Jovi: 2020 from our Rock Cellar Store).

The music video for the song features Bon Jovi himself wandering an eerily empty New York City, both with a mask and without, and intersperses footage of our “new normal” as it’s developed in recent months. That is, folks exercising social distance and doing what they can to get by.

“Shooting a video on nearly empty streets of Manhattan amid a global crisis really told the story of ‘Do What You Can’ from the place where I lived it,” Jon Bon Jovi said in a statement (per Rolling Stone). “And I know those empty streets look similar to so many parts of America battling this pandemic. But the story of everyday heroes showing amazing courage was inspiring to see and the video, much like the song, has a great deal of hope in it too.”

“Do What You Can” is the second song released thus far from Bon Jovi: 2020, a new album due out on Oct. 2 via Island Records and the 15th album from the band to date. The first, “American Reckoning,” is a poignant, minimalist composition emphasizing Bon Jovi’s lyrics, which touch on the May 25 killing of George Floyd by the Minneapolis Police Department and the subsequent social unrest and protests we’ve seen since.

Per the Bon Jovi website, these two new songs were added to the original album, made possible by a delay in the record’s planned May release:

Originally set for release on May 15, 2020 was a completed album with a breadth and depth of songwriting, titled for a challenging and pivotal election year. Along with all of America, Jon found himself unexpectedly experiencing a world-altering coronavirus pandemic, followed quickly by the staggering events of George Floyd’s death and the ensuing national movement for racial equality. He knew there was even more to say about 2020.

The pair of new songs join previously released singles “Limitless”:

and “Unbroken”:


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