Black Sabbath Rolled Out a Black Lives Matter Shirt in its Iconic ‘Master of Reality’ Font — Inspired by Tom Morello


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Rock Cellar Magazine
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Legendary heavy metal gods Black Sabbath rolled out a new product up for pre-order on its official web store: A Black Lives Matter shirt modeled after Sabbath’s 1971 album Master of Reality.

This shirt popped up online recently in an Instagram post from guitarist Tom Morello. The Rage Against the Machine guitarist has been especially active on social media lately, as protests have swept the country in the wake of the May 25 killing of George Floyd in Minneapolis.

In one of Morello’s posts, he’s wearing this shirt next to his mother:

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My 96 yr old mom has been a tireless advocate for Black Lives her whole life. From being a foreign student advisor at the Univ. of Illinois, to teaching in Kenya and supporting the anti-colonial movement there, to teaching African Studies and bringing a radical perspective to a white conservative high school for 30 yrs, to being a member of the Illinois Urban League and campaigning for civil rights, to helping homeless African American men get their GED at the Salvation Army, to telling anybody who came at our family with any racist garbage to go straight to hell, to arming me with pride & confidence, to being a lifelong proponent of racial justice and ruthless critic of racist police. Proud to stand with her today, as always, in solidarity in the fight for a more just and humane country & planet. (Photo by Rhoads Morello)

A post shared by Tom Morello (@tommorello) on

That Instagram post earned a comment from Black Sabbath bassist Geezer Butler, who said, “Nice shirt & nice sentiment & awesome mum,” and now the shirt is available via the Sabbath website, with 100 percent of proceeds benefiting Black Lives Matter.

Morello’s strong social media presence over the past few weeks — including his barbs with fans who seemed surprised that he’d take a political stance — has no doubt helped Rage Against the Machine’s albums re-enter the music charts, which they did last week. 

Renewed interest in the band helped 1992’s incendiary debut Rage Against the Machine land at No. 8 on the iTunes Top Albums chart (it’s now No. 9), while Evil Empire (1996) landed at No. 35 and The Battle of Los Angeles (1999) turned up at No. 39.


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