The ‘David Bowie is’ Exhibit Goes Digital — Augmented Reality App Launching in January

The ‘David Bowie is’ Exhibit Goes Digital — Augmented Reality App Launching in January

The success of the immersive and intensely detailed David Bowie is exhibit captivated the minds of fans and music enthusiasts who experienced it in person over the past few years in cities around the world — and its success inspired those in charge to continue its run, only this time as an augmented reality “digital experience.”

On Tuesday, further details were announced regarding the new form of David Bowie is, which will be made available beginning on January 8, the same day the legendary singer/pop culture icon would have celebrated his 72nd birthday.

More, from the official news release:

Beginning on January 8, 2019 (which would have been Bowie’s 72nd birthday), the David Bowie is Augmented Reality mobile app will be available in iOS and Android —granting access to the show’s hundreds of costumes, videos, handwritten lyrics, original works of art and more to the tens of millions of Bowie fans unable to visit the exhibition before it shuttered permanently on July 15, 2018. This virtual reality adaption of David Bowie is will enable the visitor to spend as long as desired on individual items and jump to others.

In Jeff Slate’s recent feature on the David Bowie is exhibit during its run in Brooklyn, Bowie’s longtime keyboardist/collaborator Mike Garson admitted he was pretty much blown away by the collection of memorabilia and the breadth of the content available:

“It’s just an amazing exhibition,” Garson, Bowie’s pianist for much of his career, and who will lead the A Bowie Celebration: The David Bowie Alumni tour in 2019 after a successful first run of the Celebrating David Bowie outing featuring a band of Bowie alums, told me after viewing the exhibition recently. “It’s very big, so you need two hours to see it properly. There’s everything from a diagram of everyone who had influenced the music David made — I saw my name on there next to Brian Eno and Mick Ronson, and I was really touched, and there’s a giant screen showing us performing somewhere, that I’d never seen. It’s just so immersive,  and not just a bunch of costumes and memorabilia, which were always amazing, of course. It’s a really special experience. It makes David come alive again.”

For more details on the new digital experience of David Bowie is, visit

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