The Joy Formidable Premiere Dream-Like New Video for the Grungy ‘The Better Me’ — Watch

The Joy Formidable Premiere Dream-Like New Video for the Grungy ‘The Better Me’ — Watch

On September 28, the Joy Formidable will release a new studio album titled AAARTH.

The Welsh three-piece indie/rock band previewed the album with a pair of songs so far, first with “Dance of the Lotus” and then “The Wrong Side” — and now there’s a third song released ahead of the album’s street date.

Titled “The Better Me,” the song brings together all of the best elements of the band, from vocalist/guitarist Ritzy Bryan’s jagged riffs and haunting vocals to a grunge-y jam in the middle. Its video is a highly stylized clip of the musicians walking around the streets of Las Vegas, with some slick editing making it all look like a dream.

Said Bryan of the record’s conception:

“With life not always being that kind, you can either go down a really dark hole or you can smear yourself with colour and reverie and try to forget. That’s what we did with AAARTH; we threw ourselves into this beautiful vivacious collage of experimentation, real meets unreal, and stopped giving a fuck about things that didn’t matter, and started caring more about the things that are worth your time.”

Pre-order your copy of AAARTH right now at this link.

And catch the Joy Formidable on the road this fall, either on their own headlining tour or supporting the Foo Fighters:

Sept 1 – Seattle, WA – Safeco Field*
Sept 4 – Edmonton, AB – Rogers Place *
Sept 6 – Calgary, AB – Scotiabank Saddledome*
Sept 8 – Vancouver, BC – Pepsi Live at Rogers Arena*
Sept 10 – Portland, OR – Moda Center*
Sept 12 – San Jose, CA – SAP Center*
Oct 17 – San Diego, CA – Casbah
Oct 19 – Los Angeles, CA – Lodge Room
Oct 23 – San Francisco, CA – The Independent
Oct 26 – Portland, OR – Doug Fir Lounge
Oct 27 – Vancouver, BC – Fox Cabaret
Oct 28 – Seattle, WA – Neumos
Oct 31 – Denver, CO – Globe Hall
Nov 1 – Kansas City, MO – Record Bar
Nov 2 – St. Paul, MN – Turf Club
Nov 3 – Chicago, IL – Lincoln Hall
Nov 4 – Toronto, ON – Horseshoe Tavern
Nov 6 – Cambridge, MA – The Sinclair
Nov 7 – Philadelphia, PA – Underground Arts
Nov 9 – Brooklyn, NY – Music Hall of Williamsburg
Nov 10 – Washington, DC – Black Cat
* With Foo Fighters

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