For the past six years, the David Bowie Is exhibit has toured the world, showcasing the irreplaceable style and singular artistic vision that the late music legend/cultural icon embodied over the course of his life and career — which inspired a dedicated tribute tour and countless warm memorial celebrations from the innumerable artists he inspired.
The physical exhibit has recently come to an end, but that doesn’t mean the end of the project as a whole: In the fall, it will be meticulously digitally relaunched as an augmented reality experience/mobile app.
Per Bowie’s official website:
‘David Bowie is’ was a record-breaking exhibition that drew over 2 million visitors in the 12 cities where it was presented. It was the most visited touring exhibition at the V&A – the world’s greatest museum of decorative arts, design and performance. The show explored the creative processes of Bowie as a musical innovator and cultural icon, tracing his shifting style and sustained reinvention across five decades.
The digital experience, a first of its kind, will deliver an astonishing, but deftly connected sequence of audio-visual spaces through which the work and artifacts of Bowie’s life can be experienced. 3D scans will preserve and present his fabulous costumes and treasured objects in meticulous detail. The experience may even allow a spectator to virtually step into one of Bowie’s outfits and see themselves in it.
David Bowie was one of the most influential artists of our era. Both the visual richness of this show and the visionary nature of Bowie and his art, makes this a particularly ideal candidate for a VR/AR adaptation. It will be an entirely new experience of ‘David Bowie is,’ one that enhances this iconic show with elements that only VR and AR can provide, yet remains firmly grounded in the work of this extraordinary artist.
The experience will – like the museum show – be offered in nine different languages. The first release is expected for fall 2018. The David Bowie Archive will be donating a share of the profits from this project to the V&A and the Brooklyn Museum.
Sounds pretty exciting — visit the project’s website for more.