Everything has advertising these days – and, apparently, those classic music videos you remember watching from the 1980s may find themselves overlaid with products soon.

It’s all part of a new scheme by the music business to try and capitalize on…well, the music business’ lack of profitability in these days of Spotify, illegal downloading and the death of physical music.

Here’s an example of the technology using a screengrab of an Avicii music video (via Billboard):

Hope you’re ready for more ads, all the time!

  ad placement, music videos